It was 1999 when Southern California entrepreneur, surfer, motorcycle racer, and owner of a packaging distribution company Michael Marrin invented and developed the original Etch-it Cups. After his first prototype, it took Michael 5 years to organize and develop cost-effective manufacturing which enabled his products to be competitively priced. Once manufacturing was in place, Michael then formed Etch-it Inc. and he personally went out and sold millions of dollars of Etch-it cups to major retailers.
By request from a major retailer, the Etch-it Tags and Etch-it Wine Tags were added to the line of Etch-it Product offerings. Etch-it products are now a proven added value, up-sell item that increases profits in multiple retail store categories.
Michael has protected the Etch-it “magic wax” formula and manufacturing techniques as trade secrets and so far, no company has been able to produce any product that competes with the high-quality Etch-it products. Made in the USA Etch-it products have cost effective manufacturing in place and inventory in stock at all times.
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